T’Ees – Iced Teas from Four Young Entrepreneur Friends

Aleks, Mika, Yves, and William are between 24 and 28 years old, in their final year of bachelor’s studies. They met at Lunex, the higher education institution for sports and health in Differdange.

Beyond their passion for sports, these young people with an entrepreneurial mindset discovered a shared passion for social media marketing.

They immediately took action and launched a company offering services in this field. Unfortunately, this first attempt wasn’t a success, but their sportsmanship and endurance didn’t allow them to give up at the first hurdle.

So they got back to it.

We met Aleks, who told us their story.

“We immediately started brainstorming. We couldn’t stop at the first attempt”, he states.

But how do you go from social media marketing to iced tea?

“ Being all four athletes and non-consumers of alcoholic beverages, the idea of creating a natural, healthy, tasty, non-alcoholic, and thirst-quenching drink was obvious. This is how T’ees iced teas and the “Pomme d’Or” juice were born.

Our range of teas, launched in 2023, includes 4 flavors: raspberry, passion fruit, apple-strawberry, and blood peach.”

Their strategic thinking, of course, goes beyond the product itself. The four enthusiasts have developed a corporate vision.

“The idea wasn’t just to produce and sell a trendy drink. We thought long and hard about our values and the positioning of our project, which had to respect our personalities and our personal commitment.

So it was important to create a Luxembourgish product. The “Made in Luxembourg” label expresses this idea very well. We use Luxembourgish ingredients, as much as possible, such as local water and fruits, and the production of our range is carried out in Luxembourg.

Then there’s the social commitment that is close to our hearts: the teas are produced in collaboration with the non-profit Autisme Luxembourg in Beckerich and the apple juice in the workshops of the Ligue HMC in Capellen.”

Social responsibility runs through the T’ees idea like a common thread.

“We are young. The future of the planet and the legacy we leave to future generations are determining factors in managing our business. T’ees has a sustainable approach: since 2022, we have planted over 1000 trees, and a portion of our revenue goes to donations to the “Junglekeepers” association, which works to protect the Amazon rainforest.

It should also be noted that our products are natural, without chemical additives, preservatives, or sugars.”

And the commercial aspect? Was the second attempt the right one?

“Today, we can say that T’ees has found its place in the Luxembourg market. The drinks are sold in a number of stores, including a large supermarket and, of course, Kaempff-Kohler. It’s a trendy product, admittedly a bit more expensive than classic industrial brands, but it meets the demands of the modern consumer. Sales have jumped since we switched from 50 cl bottles to 33 cl containers. Meanwhile, we manage to produce between 3,000 and 4,000 bottles per month.”

And what does the future hold for us? Will we soon see T’ees products beyond the Grand Duchy’s borders?

“You should never say no, but for now, we remain focused on the national market. However, we are not resting on our laurels. We continue to develop current products, perhaps with new flavors… who knows? ”

The young entrepreneur and his friends have their ideas well in place. The quality of their iced teas and apple juice speaks for itself. The alliance of flavors, ethics, and commitment makes T’ees a brand with strong values and a promising future.